About Us


We at Maggiore believe that each trip is unique, just like the people who take it. Since 1947, we have dedicated ourselves to offering a car rental experience that focuses on people, their stories and emotions. For us at Maggiore, cars are not just means of transport, but means that accompany you on new adventures, special moments and important goals.

Our history

Maggiore was founded in 1947 as the first car rental company offering car rentals without driver in Italy. Over these 70 years we have been different from others in the world of short and medium term car rentals, thanks to our strong personality based on the concept of Italianness, intended as values of quality, innovation and reliability.

In 2015 we joined the Avis Budget Group, a leading company in mobility solutions, that offers a wide range of services worldwide, from car rentals to commercial vehicles, together with its brands: Avis, Budget, Zipcar, Morini, Maggiore and AmicoBlu. With ABG we achieved the high international standards of a large Group, while continuing to maintain our Italian values and our very real pleasure of dealing personally with our customers.

Our goal

Maggiore has built its reputation on values of passion, safety and reliability. Every day, our team works to support you along every step of the way to make each and every trip an unforgettable experience.

What makes us special?

  • Safety and Reliability: our team of highly specialised experts will assist you on each stage of your journey. We are ready to answer all your questions and give you the support you need when you need it.
  • Convenience and Transparency: We offer competitive rates and clear terms. We believe that trust is important, and our aim is to ensure that our customers are informed and confident when making their choices.
  • The Italian Experience: We know our territory better than anyone else. We are happy to offer you suggestions about the best places to visit and local attractions to make your trip truly unforgettable.
  • Travelling is our Passion: We love what we do and make every endeavour to ensure that each trip is the best trip ever.

Join us

Discover the difference of travelling with Maggiore. We are more than just a car rental company: we are your travel companion, always ready to support you and make you feel special. Because for us, the most important thing is not the car you drive, but the person you are and the road you wish to travel.

non macchine.

Welcome aboard! Enjoy your travels!

Thank you for choosing Maggiore
The Maggiore Team